Let’s open a conversation.

I’m lucky to do what I do. I get to explore where the world is headed and help organisations rediscover their purpose and thrive. I get to understand how people live their lives, and design services to enable and empower them.

I work across the public, private and third sectors with a focus on service design, research and strategy, social innovation and enterprise. I’m a senior service design and innovation consultant based in London, with 15 years of of project experience in the USA, Europe and South America.


Download my resumé here. Get in touch at for a selection of projects curated to reflect how I may support your vision, project and team.

Employers & Partners
Five years ago I set up my own consultancy, and have worked with UNDP, Nesta, the NHS, IKEAInnovation Unit, UnitedWayFutureGov and Uscreates. I also tutor the Design MA in Innovation & Service Design at the University of London. Before that, I spent four great years at Ziba Design, an international innovation consultancy based in Portland, Oregon. I began my career in London, where I worked at Engine Service Design for three years, Prospect for two, and also had two transformational stints at the UK Design Council.

Clients & Industries
I help organisations and communities use design to solve complex problems and to apply design thinking in an holistic, sustainable and human way. Other clients include NHS England, BBC, Samsung, UnitedHealth, Fedex and Transport for London. I continue to work internationally to understand and improve the lives of individuals and communities through health, finance, transport, digital technology, education, the environment and social services.

Enterprising & Volunteering
I have been running my own limited company from London for the past 5 years, and as part of the Nesta Creative Enterprise Programme, am helping other new enterprises to set up for success. In 2010 I was part of the team establishing the social enterprise Union Cycle Works, volunteering my time and making beautiful bespoke bikes whilst helping disadvantaged people learn new skills (I love cycling, and once rode a UCW bike solo from Canada to Mexico). I also volunteer as a UK Athletics-qualified run leader at Goodgym – a social enterprise I formerly mentored on behalf of Nesta that keeps people fit by doing good.

Studying, Writing & Speaking
I am a visiting tutor at the Royal College of Art, and Goldsmiths, University of London. I studied Design whilst working as a UX designer at Imagination. I also enjoy speaking at conferences such as Service Design in Government and have worked with educational institutions such as Stanford University and Portland State. My writing has featured in publications such as Touchpoint – The Service Design Journal (2011), Design Transitions (2013, a book focused on the shifts in the understanding and application of design within and outside of the design industry) and Nesta’s website (2018, 2019, 2020).

I welcome invitations and enjoy speaking and facilitating at conferences such as:

•  Creative & Cultural Industries Youth Forum
(Judge, Speaker – Tbilisi, 2019)

•  Service Design in Government (Workshop Facilitator / Speaker – London 2017 and Edinburgh 2018)

•  Business of Design Week (Speaker – University of London 2018)

•  Portland State University Social Impact Summit
(Panel Speaker – Portland, Oregon 2014)

•  Reboot Democracy Conference
(Speaker – Portland Oregon 2012)

•  Good Ideas for Cities (Project Lead, Speaker – Portland, Oregon 2012) 

•  Service Design Drinks Portland (Founder – 2012+)

•  WYSETC (Responsible Travel) World Conference
(Speaker – Manchester 2010)

•  UK Science Museum (Speaker – London 2008)